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Guess who you were sitting next to in the doctors waiting room ?
It’s a strange fact but there is a good chance that the person that you were sitting next to in the doctors waiting was a pharmaceutical sales representative, not a sick patient !
Recent research has uncovered that as many as one in three ‘patients’ sitting in waiting rooms are in fact sales reps. The pharmaceutical industry has until very recently been recruiting ever increasing numbers of reps. They are all chasing the same doctors to persuade them to use their potions and pills, but the law of diminishing returns has taken over and simply throwing more reps into the increasingly competitive market simply doesn’t pay any more.
In response to this problem working smarter seems like a good idea and this summer saw the launch of Xperience Systems Limited, based on the Berkshire/Hampshire borders, dedicated to helping sales forces be more effective and drive greater sales results.
Xperience Systems Limited provides simulation based training, sales territory planning and diary optimisation solutions, initial targeting the pharmaceutical sales markets. The pharmaceutical market in particular suffers from spending enormous amounts of money on sales forces with diminishing returns and solutions which can help reverse this trend are eagerly sought. It is common for 40% of the cost a drug to be sales and marketing as a result.
Cognitive Sales Consulting were engaged to plan and manage all aspects of the sales and marketing launch, including branding, web site, brochures, exhibitions, prospect generation and CRM systems, delivered to very rapid timescales and under tight budgets.
For more details on Xperience Systems Limited contact
Ray Roberts on 01256 316560,
Sales Skills Workshop Boost your sales in half a day
Date: 19 July 2006
Time: 08:30 – 13:00
Venue: University of Reading
Do you have as much business as you want and win every deal? Few people do all the time so whether you are an old pro or new to the game it’s a good idea to step back to sharpen up your sales technique.
The Berkshire Enterprise Hubs together with Wired Berkshire are hosting an expert sales training workshop to help you find the right strategies and tactics to improve your sales results.
This practical Sales Skills workshop will help you:
- find new clients more easily
- understand your clients needs
- match your solution to their needs
- communicate your value
- focus on the best opportunities
- become more confident
- overcome sales objections
- know when to ask for the business
- negotiate the sale at the best price
Places are strictly limited and going fast so book now!
Cost: only £25
Book this event
12th April 2006
Improve Your Sales Figures
FSB Reading and West Berkshire
Networking Lunch and Business Seminars
Donnington Valley Hotel
Newbury
12:00 to 14:30
£15.00
Bryan McCrae of Cognitive Sales Consulting will take you through a proven method to maximise your sales and profits with “Time for a Sales & Marketing Healthcheck?”.
This looks at your current sales and marketing activities and explores the 20 crucial factors that make the difference between winners and losers. You can then create a prioritised action plan to improve your sales figures.
To book contact
Sue Day on 0118 961 5444 or Karen Durcan on 0118 945 6848
18 March 2006
Selling with Confidence – Overcoming the Fear of Failure
This seminar will show you how to present your product or service to a customer in such a way that you don’t have to sell – they will want to buy!
The seminar will be at 2 pm on the 18th March at The Enterprise Show – Basingstoke
Saturday 18th March 2006
10-5 The Hampshire Centrecourt, Centre Drive, Ft Binfield Road, Chineham, Basingstoke, Hamps, RH24 8FY
The enterprise show is designed as a one stop shop for anybody either looking to start, or to grow a business. It is staged by Business Link Wessex and is completely free of charge.
A full day of FREE business advice for all those starting a business or running a new business
Over 30 exhibitors offering information, products and services to support your business
18 free workshops covering all areas of business advice
Facilitated networking sessions to help you build up your contacts and generate new business
Free one to one business advice clinics to answer all your questions
Book a free place
15 March 2006
Improve Your Sales Figures
FSB Reading and West Berkshire
Networking Breakfast and Business Seminars
Madejski Conference Centre
07:30 – 10:30
£15.00
Beverley Hamilton of One Step Further will be advising on how to “Attract Your Ideal Clients”. This is about knowing who you want to work with, what problems they have and how you solve their problems in a way that differentiates you.
Bryan McCrae of Cognitive Sales Consulting will take you through a proven method to maximise your sales and profits with “Time for a Sales & Marketing Healthcheck?”. This looks at your current sales and marketing activities and explores the 20 crucial factors that make the difference between winners and losers. You can then create a prioritised action plan to improve your sales figures.
Richard Benwell of RedGreenBlue will be speaking about “Getting Your Company Noticed on the Internet”. In this presentation jargon is explained and the geek-speak demystified to show how you can maximise your Internet presence. By getting noticed you can streamline your sales and marketing communications and do more business.
Contact Sue Day on 0118 961 5444 or Karen Durcan on 0118 945 6848
26 January 2006
Sales and Marketing Healthcheck workshop
Sales and marketing healthcheck: Get ready to make 2006 your best year in business ever. This event will take you through a proven method to maximise your sales and profits, with a health check on your current sales and marketing activities exploring the 20 crucial factors that make a difference, from which you can create a prioritised action plan.
£5 for members of Wired Berkshire.
£10 for non members.
Contact: Bryan McCrae 07739 465219. Date: 26 January 2006 Time: 19:00 – 21:30 Venue: The Tap Room, New Inn, Heckfield, Nr Reading.
28 November 2005
Negotiation Workshop
How do you negotiate better deals ?
Do you sometimes have the feeling that you could have got a better deal when buying or selling ?
If so, you are not alone, as there is almost always a better deal to be had.
How do you go about finding it ?
If you would like to improve you negotiation skills then come to the Guildford ecademy NEGOTIATION WORKSHOP where you will learn the secrets of successful negotiation that everyone can master and have an opportunity to practise those skills before you need them for real.
Whether buying or selling your next house, winning your next piece of business, dealing with suppliers or booking your next holiday, the scope for getting a better deal is enormous.
The workshop is being held on Monday 28th November at the Regus in Guildford from 8am -10am, costing only £7.50 including breakfast !
You’ll leave this workshop armed with a handy factsheet with the 10 Secrets to a better deal, ready for your next deal. There are limited places so book early !!