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News & Events

See the archive of 'COGS' the newsletter packed full of hints and tips to help you sell more.

2nd April 2008
Cognitive Launches On-line Sales and Marketing Clinic

 

Sales and marketing questions answered for just £29
Rapid on-line turnaround
Funds to go to Air Ambulance charity


Cognitive Sales, the Hampshire based sales and marketing consultancy, today launches its on-line sales and marketing clinic  ( www.cogsales.co.uk/clinic ), a confidential, reliable and cost effective service for SMEs across the UK who want to improve their sales results.

For a fee of £29, the on-line clinic allows companies to ask a question and get a guaranteed, comprehensive expert reply emailed back to them within 24hrs.

Cognitive works with growing companies across a broad range of sectors including: finance, IT, media, electronics, professional services and manufacturing.

Until the end of July, £5 of every fee will be donated to the Thames Valley and Chiltern Air Ambulance charity (www.airambulancetvac.org), a charity that Cognitive has supported for a number of years.

Bryan McCrae, Managing Director of Cognitive, commented:

“This quick and user-friendly service will provide SMEs with expert solutions to their sales and marketing problems and help them make more money. At Cognitive we understand how getting your sales and marketing right is vital to the success of your business and we will help you get it right.”

In the near future, Cognitive plans to compliment this service with a telephone based coaching service and an internet based sales and marketing health-check.

click here for the Sales and Marketing Clinic


 

17th December 2007
Sales and Marketing skills workshop

British Psychological Society

Special Group in Coaching Psychology

 

An exciting and topical conference examining the latest theory and practice in Coaching Psychology with keynote papers, full-day master classes, research and case study presentations, skills-based sessions and round-table discussions.

The programme will be delivered by national and international leaders in the field.

Bryan McCrae, the 'Sales Psychologist' from Cognitive Sales (www.cogsales.com) is running the workshop

'How to improve the sales and marketing of your coaching services in 70 minutes'

The conference is being held at City University, London, on the 17th and 18th of December 2007 and is open to anyone interested in the psychology of coaching.

click here for details of the conference

click here for the conference program


 

26 January 2006
Sales and Marketing Healthcheck workshop

Sales and marketing healthcheck: Get ready to make 2006 your best year in business ever. This event will take you through a proven method to maximise your sales and profits, with a health check on your current sales and marketing activities exploring the 20 crucial factors that make a difference, from which you can create a prioritised action plan.

£5 for members of Wired Berkshire.
£10 for non members.
Contact: Bryan McCrae 07739 465219. Date: 26 January 2006 Time: 19:00 - 21:30 Venue: The Tap Room, New Inn, Heckfield, Nr Reading.

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15 March 2006
Improve Your Sales Figures

FSB Reading and West Berkshire
Networking Breakfast and Business Seminars
Madejski Conference Centre
07:30 – 10:30
£15.00

Beverley Hamilton of One Step Further will be advising on how to “Attract Your Ideal Clients”. This is about knowing who you want to work with, what problems they have and how you solve their problems in a way that differentiates you.

Bryan McCrae of Cognitive Sales Consulting will take you through a proven method to maximise your sales and profits with “Time for a Sales & Marketing Healthcheck?”. This looks at your current sales and marketing activities and explores the 20 crucial factors that make the difference between winners and losers. You can then create a prioritised action plan to improve your sales figures.

Richard Benwell of RedGreenBlue will be speaking about “Getting Your Company Noticed on the Internet”. In this presentation jargon is explained and the geek-speak demystified to show how you can maximise your Internet presence. By getting noticed you can streamline your sales and marketing communications and do more business.

Contact Sue Day on 0118 961 5444 or Karen Durcan on 0118 945 6848

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18 March 2006
Selling with Confidence – Overcoming the Fear of Failure

This seminar will show you how to present your product or service to a customer in such a way that you don't have to sell – they will want to buy!

The seminar will be at 2 Pm on the 18th March at The Enterprise Show - Basingstoke

Saturday 18th March 2006
10-5 The Hampshire Centrecourt, Centre Drive, Ft Binfield Road, Chineham, Basingstoke, Hamps, RH24 8FY

FREE to attend. Major Enterprise Show put on by Business Link Wessex. www.businesslinkwessex.co.uk/startup

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28 November 2006
Negotiation Workshop

How do you negotiate better deals ?

Do you sometimes have the feeling that you could have got a better deal when buying or selling ?

If so, you are not alone, as there is almost always a better deal to be had.

How do you go about finding it ?

If you would like to improve you negotiation skills then come to the Guildford ecademy NEGOTIATION WORKSHOP where you will learn the secrets of successful negotiation that everyone can master and have an opportunity to practise those skills before you need them for real.

Whether buying or selling your next house, winning your next piece of business, dealing with suppliers or booking your next holiday, the scope for getting a better deal is enormous.

The workshop is being held on Monday 28th November at the Regus in Guildford from 8am -10am, costing only £7.50 including breakfast !

You'll leave this workshop armed with a handy factsheet with the 10 Secrets to a better deal, ready for your next deal. There are limited places so book early !!

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