Web-Epics

Web-Epics has a wide-ranging background in corporate communications for many major global clients, with core expertise is in helping companies to define and deliver their key messages. Web-Epics are now perfectly positioned to bring the benefits of this experience to new customers for whom video was, until now, too expensive or simply too cumbersome to deliver.

Martin Shepherdley, MD of Web-Epics commented;

'Bryan is a rare breed; a sales and marketing Titan.... His Sales and Marketing Healthcheck is an eye opening and grueling day that I would recommend all businesses undertake.

He has a knack of quickly honing in on the main issues, provides simple and effective advice that is quick to implement while constantly being respectful of available budgets. Within the first couple of days of engaging Bryan he had secured two appointments for me with new prospects.

If you need help and support with your sales and marketing efforts, contact Bryan.

For more information about Web-Epics contact Martin Shepherdley on 01730 891390, or visit

www.web-epics.co.uk

Recruitment Juice

Recruitment Juice is the brainchild of world-renowned recruitment trainer, Roy Ripper, and serial recruitment industry entrepreneur, Matt Trott.

Their mission is to shake up the recruitment business by providing innovative training DVDs that are versatile and easy to use, engaging and fun to watch whilst delivering real business benefits.

Rather than just filming classroom training sessions, they wanted to do something really different that would keep viewers’ attention and be truly memorable.

“We have seen our sales increase by 66% in the five months since Cognitive Sales became involved and this gives us a return on investment of at least 240% so far.”

To find out more call +44 (0) 8700 677 567

or visit www.recruitmentjuice.com

Business Link

If you want to benefit from learning opportunities from other businesses, you could thrive by being part of Business Link's Peer Group Learning.

It allows business owners to interact, share knowledge and learn from each others' business experiences. All business sectors are welcome to encourage collaborative working and development of consortia.

" In the space of only 45 minutes, Bryan was able to convey the key points from his Sales & Marketing Health-check in an interactive session that gained considerable  buy-in from the participants and armed them with 6 practical steps to increase their sales . I'm certain that when these techniques are put into practice that sales are bound to improve".

Telephone 01843 864758 Mobile 07894 612943

stan.strangwick@businesslinkhampshireiow.co.uk

Web site www.businesslinkhampshireiow.co.uk

Portsmouth Centre for Enterprise

Established in July 2000, the Portsmouth Centre for Enterprise at the University of Portsmouth aims to inspire Portsmouth students to learn and succeed in entrepreneurship through developing enterprise skills and experience.

The Centre helps both existing and former students by guiding innovative ideas and developing skills in business start up, self-employment, freelancing and consultancy. The Centre is open to all students, regardless of their course and services are free.

For those students who are serious about their business ideas and set up companies the Centre provides enhanced support including a Business Review Panel, which comprises of independent experts in the fields of finance, law, operations, strategy and sales and marketing. The Business Review Panel meets regularly and provides advice and guidance to the students to help then overcome specific challenges and make rapid progress.

Cognitive Sales Consulting, who help organisations improve and maximise sales and marketing results, have been providing the sales and marketing support to the Centre since 2005, by providing an expert for the Business Review Panel, as well as sales and marketing training and seminars, as part of the popular annual Enterprise Challenge.

Cognitive Sales Consulting,who work with companies in Hampshire, Berkshire and the Thames Valley help by. providing very practical operational and strategic advice, sales coaching, sales mentoring and interim services, based on many years success in sales and sales management.

Richard Sant, Enterprise Lecturer for the Centre commented;

“Bryan has been a great help to our students and entrepreneurs. We really value working with our local business sponsors and supporters, who offer us time and valuable resources”.

For more information about the Portsmouth Centre for Enterprise please contact Richard Sant;

Email: richard.sant@port.ac.uk +44 (0) 23 9284 3543

see www.port.ac.uk/departments/academic/enterprise

Vivantio

This client case study gives a client perspective on a recent Sales and Marketing Health Check that they had performed to help them fast track sales growth.

Russell Wiltshire, Director of Vivantio shares his experience;

What challenges did Vivantio face ?

We knew that Vivantio had excellent products and services. We also knew that Vivantio had little real experience in selling and marketing. Plenty of experience in being sold to and marketed at, so we knew what sort of message our potential customers would respond to. But we didn't’t know how best to find them and what sort of return we should expect from all the different forms of sales and marketing activities that we could undertake.

What did you want from the Sales and Marketing Healthcheck ?

We wanted to know;

- how best to manage the sales process.
- if there were ways of marketing and selling that we used. 
- how to use well known methods to make them more effective.
- how to get the best return on our limited marketing spend.
- what sort of return we could expect.

We like to think that Vivantio people are fairly smart, sensible people with keen business minds. So we liked the idea of getting advice and taking it forward ourselves, rather than employing someone to do it all for us.

What was it like ?

The Cognitive Sales Consulting Sales and Marketing Health Check process made a lot of sense to us. We felt we received good advice with sufficient detail that we could act on it. We liked the fact that our background and long-term aspirations were fully explored, and that this was taken full account of in the recommendations and Action Plan.

Going through the Action Plan in detail and being able to discuss the recommendations was also very useful. We had an open mind and were willing to give most of the suggestions a try. In short, we were fully convinced that Cognitive Sales Consulting knew much more about this than we did and we appreciated the coaching and follow-up support helping us to work our way through some difficult decisions.

What have you done differently as a result of the Sales and Marketing Healthcheck ?

We’ve been a lot more systematic. Vivantio sales and marketing has now become a planned process rather than a case-by-case make-it-up-as-we-go-along affair. We’ve taken a more holistic approach to our sales and marketing efforts and can now compare different methods to assess where best return is. We now have much better data about what we do and can analyse results to continually drive more sales.

We completely refocused the web site and brochures for Vivantio, based on the benefits of our products and services rather than the features. We’ve found that focusing on the benefits is useful in setting the scene for potential new customers – before they get onto the detailed list of features. We started a whole new advertising campaign and we could immediately see the benefits from it.

What results have you achieved ?

Well, its difficult to say anything like “we doubled our sales figures” because we had so little information to go on before and we were still ramping up. But we knew, even from the short time that we had been doing things, that we weren't’t going to get very far without help.

So really, the main result, is that without any real in-house sales and marketing experience, Vivantio have been able to put in place a pretty good process. We can now see the effects of the improvements we make. This saves money in itself and we can see what happens when we change anything. Before the Cognitive Sales Consulting Sales and Marketing Health Check we would have had to guess.

We have already won more business as a direct result of a new advertising campaign recommended in the Action Plan on a very cost effective basis.

We’re a lot more confident and motivated because we can see patterns starting to emerge. We know what our win rate is today, so we can be more confident in planning ahead because we can tell what’s going to happen based on the current number of prospects coming through.

What Return on Investment have you achieved ?

I can definitely say that this is a high value service. Even a company with a modest potential market and turnover should be able to achieve a positive return on investment from the health-check within a reasonable time.

I have no hesitation in saying that the Cognitive Sales Consulting Health Check was worthwhile. Our sales are higher and our marketing spend is reduced as a direct result. In just three months we recouped the investment and estimate that we will see a return on investment of at least 300% in the first year alone.

Vivantio was formed in 2001 and provides fresh and innovative web-based software solutions as well as business and technology consulting services. Their team of experienced business consultants, creative designers and highly skilled developers combine to provide a range of high quality products and services to clients such as DHL Global Mail, West Wiltshire Housing and Bard Health Care.

Vivantio’s products and services include:

Best Value Review – a comprehensive analysis of how an organisation uses information and communications technology.

Software Design and Development – including web site design, intranets and custom-built software.

Vivantio Surveys – a web-based service for online data collection such as customer satisfaction surveys.

Vivantio Helpdesk – a complete software solution for customer service and support teams.

see www.vivantio.com

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concentia consulting

"Thank you for a great workshop on Negotiation. You are able to explain issues in a very clear and pragmatic way, ways that you can get out there and save yourself money. An excellent insight into how to get a better deal for you and your business.

Thanks, much appreciated."

Mark Fineman, Director Concentia Consulting

concentia consulting delivers Learning and Development Solutions, Management Consultancy and Coaching expertise to many organisations, companies and people.

see www.concentiaconsulting.com

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shere Solutions

"A true giver and a real professional - I saw him in action this week running a really interactive workshop on negotiation. If you've got a sales team that needs to sell or a staff that need motivation, I couldn't recommend a nicer fellow"

Tom Evans, Director shere Solutions

Our solutions empower businesses to take full advantage of new technology. We de-mystify the jargon and make things happen for our clients. Our solutions enable you to work smarter.

See www.sheresolutions.com

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